Google has signed deals with Team USA and NBCUniversal to provide US broadcast coverage of the Olympics 2024 for Gemini AI.
For the duration of the 2024 Olympics, Google has been designated as the official “Search AI Partner” of Team USA.
Gemini AI will have extensive presence in the US TV coverage during the Olympics in 2024. Google has entered into an agreement with Team USA and NBCUniversal to serve as the official “Search AI Partner” of Team USA. Given that NBCUniversal will be airing the event in the United States, Google will present its artificial intelligence (AI) services, including Gemini, AI Overviews, Circle to Search, as well as other tools like Google Lens and Google Maps, during the event. In addition, the prominent technology company has emphasized that NBCUniversal’s social media channels would also provide exclusive digital tours of Paris using its artificial intelligence techniques.
Gemini artificial intelligence (AI) will get media attention at the 2024 Olympics
The 2024 Olympics are scheduled to take place in Paris, France from July 26 to August 11. NBCUniversal, the parent corporation of many cable networks including USA, Syfy, Bravo, E!, and the streaming platform Peacock, has exclusive rights for distributing and covering the event inside the United States. Google, as the official Search AI Partner of the event, will have the chance to exhibit its AI-driven goods and services via a range of televised programs and social media campaigns.
Google provided specific examples of these displays in a blog post. Throughout NBCUniversal’s daytime and primetime programming. NBC Olympics commentators will use Google Search’s most recent feature, AI Overviews. To demonstrate its ability to assist consumers in swiftly obtaining further information about their preferred sports and athletes. Significantly, a previous study said that the technology behemoth has notably decreased the prominence of AI Overviews.
Leslie Jones, a member of NBC, will use Gemini to disseminate information on the Olympic games and Team USA. It will also be available on the streaming platform Peacock. NBCUniversal’s social media accounts will organize exclusive events where American Olympians and Paralympians will utilize Google Lens, Circle to Search, and Google Maps to go on virtual tours of Paris.
Google emphasized that via the collaboration, they want to demonstrate their newest innovations. In Search, Google Maps Platform, and Gemini can facilitate the process of exploring and acquiring knowledge about the Olympic. Even Paralympic Games. The financial specifics of the agreement remain undisclosed.
CREDIT: Allneedsllc, Gadgets360
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